FREE SHIPPING ON ALL DOMESTIC ORDERS!

Meet Dog. he's pretty credible.

Providing the products your hero deserves.

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Meet sidekick. they're pretty human.

You thought you were the hero? Be realistic.
Checkout our swag to look like the coolest sidekick around.

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NOT ALL HEROES WEAR CAPES.

Built for the Heroes We Need, Want, and Love.

Whether your pup is at the office, guarding the house, saving people, or simply having separation anxiety, they deserve to be pampered. That's why we source the best products for our dogs and share them with you.

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FREE SHIPPING

Only cats — I mean, villains — would charge for shipping. It’s the least we could do for our heroes!

we'll hold your paw

Our team is here to help 24/7 with questions, concerns or to simply gush over pictures of your dog(s)!

satisfaction guarantee

Your incredible dog is our priority. We stand behind our 100% satisfaction guarantee.

1% for the dogs

We donate 1% of our profit to a nonprofit for extraordinary dogs each year.
Have a cause your pup howls about? We want to join your howl!

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JOIN THE PACK!

We're mutts about you! Join the pack to get special offers, free giveaways, and incredible stories about our heroes.

Meet Our Hero Founders