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Meet Dog. he's pretty credible.

Providing the swag your hero deserves.

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Meet sidekick. they're pretty human.

You thought you were the hero? Be realistic.
Checkout our swag to look like the coolest sidekick around.

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NOT ALL HEROES WEAR CAPES.

A Perfect Fit for the True Dog Lovers of the World.

We already know you're #OBSESSED with your dog. We're here to help you take it to the next level.

Deck out you & your dog with the latest in Pup-Culture.

Thats right, we have a little something for the dogs too.

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FREE SHIPPING

Only cats — I mean, villains — would charge for shipping. It’s the least we could do for our heroes!

we'll hold your paw

Our team is here to help 24/7 with questions, concerns or to simply gush over pictures of your dog(s)!

satisfaction guarantee

Your incredible dog is our priority. We stand behind our 100% satisfaction guarantee.

1% for the dogs

We donate 1% of our profit to a nonprofit for extraordinary dogs each year.
Have a cause your pup howls about? We want to join your howl!

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JOIN THE PACK!

We're mutts about you! Join the pack to get special offers, free giveaways, and incredible stories about our heroes.

Meet Our Hero Founders